Learning is a Top Priority

book pileAs a soloprenuer and consultant, I realize how important it is to continuously put learning as a top priority. When I started my first business 11 years ago, one of the best pieces of advice I was given was to read a business or marketing-related book every weekend, in my spare time. I think this is necessary for every professional.

Whether you have just started a new job or a new business, you can quickly become inundated with all that is needed to grasp your new role. Even if you have been in the same work environment for years, you can easily get caught up in the day-to-day mill of things to do.

Learning by reading books related to your field and job role will help you during a new transition and then continue to motivate you and keep you interested in your work. Reading and other forms of professional development can increase your productivity while supplementing information you can’t learn quickly on your own.

Today’s Problem with Making Time for Professional Development

There is a problem I have seen in my community. I believe it is a universal problem today. The problem is that many people don’t think they have enough time for their own professional development. They are too busy. And because of this misconception of time, they delay in reading, getting more training, or going to seminars for professional development so that they can get more done in their jobs. Sure, they meet their goals at work and satisfy their employers and/or clients, but they stall in their careers.

Priority CircleBy not actively learning through your own professional development, by not making the time and limiting your ability to learn new things, you are hurting your own career progression. You are stalling your career in the long term for a short term gain. And the gain is to the benefit of your employer and/or your clients more than it is for you. This creates a Win-Lose condition. Those around you win with your hard work while you lose by steadily becoming obsolete.

Ouch, that is probably hard to grasp. So let me say it again – you will become obsolete. In your professional career, whether a business owner or employee, you need to continuously stay ahead of the curve. You need to always be working on professional development. And you must make the time to learn, for your own benefit.

Reflecting on the Past Year

As I look at the year of 2015 in review, I realize how grateful I am that I have put learning as a top priority in my life. When I closed my environmental business over one year ago, I wasn’t exactly sure how the final transition into being a management and marketing consultant would go. Sure, I had plenty of experience and knowledge to share. And it definitely has been a new challenge with trials and tribulations. I expected this with the risks of moving into new territory. But it was the knowledge I had gained through reading, seminars, and other professional development that helped me the most.

The knowledge I gained from re-positioning my career in an entirely different industry niche – a niche where I needed to understand new work, learn new habits, and find better ways to serve clients in my new role – has been more than I could have imagined. Much of my own growth this year has been learning more about me, my strengths and weaknesses, and about my community. Yet that growth came from not only experiencing new developments, it came from reflecting on what I learned previously and applying ideas gained from those reflections.

Because I went further out of my comfort zone to try new things, I was able to better grasp the impact of what I had learned and how to apply it to my own experiences. Self-development is an important extension from what you get by reading, going to seminars, and training. And it requires taking more time beyond being taught to reflect and evaluate what you have learned and how it applies to you. In today’s world, you cannot wait for someone to teach you. You need to make learning a priority.

Don’t Take Democracy and Freedom for Granted

Thank you to all veterans for your service and your willingness to risk your life to protect our freedom. Thank you for your selflessly when you left your friends, family and home to make a commitment which kept so many of us safe. Although Veterans Day is reserved as a special day to honor you for your bravery and sacrifice, it is not often enough that I say that your service and sacrifice is appreciated every day.


There are many things we often take for granted because of the service of military veterans in the United States of America. Because of their service, they have helped fight to keep democracy and freedom. This is more than just so we can spend time with our loved ones and have the freedom to choose how we live, where we live, and who we live with. It is also so that we have opportunities to work in the careers we want to work in, to start a business as an entrepreneur, and to have better working conditions, pay, benefits, and equality in the workplace.

Don’t take our democracy and freedom for granted. It is important to find a work-life balance so that you can enjoy a quality of life that comes with democracy and freedom. Maintain that balance by continuously evaluating your time management and taking the lead to find ways to humanize your workplace.

Why? Because it is our social responsibility to our community to help everyone thrive and enjoy a reasonable quality of life. While many people are struggling to get a job or make ends meet, there are also too many people  working long hours, under high stress and dealing with pressure to meet unrealistic goals at work. They are lacking the benefits to have a decent lifestyle. The success of a business relies on good decisions in time management to maximize productivity while providing a workplace community where people want to work, feel safe, and can maintain a decent quality of life with a reasonable salary and work schedule. it’s called social sustainability and is being socially responsible.

Wherever you see a successful business, someone once made a courageous decision. ~ Peter DruckerFinding that work-life balance at work requires leadership and takes courage. It is the thought of courage that our veterans had that can motivate us. Also, look for motivation in the following quotes on courage and bravery:

You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, ‘I lived through this horror. I can take the next thing that comes along.’

Eleanor Roosevelt


One isn’t necessarily born with courage, but one is born with potential. Without courage, we cannot practice any other virtue with consistency. We can’t be kind, true, merciful, generous, or honest.

Maya Angelou


There is a certain enthusiasm in liberty that makes human nature rise above itself, in acts of bravery and heroism.

Alexander Hamilton


Only those who will risk going too far can possibly find out how far one can go.

T.S. Eliot


Courage is being scared to death… and saddling up anyway.

John Wayne


Remember that to create a healthy, happy workplace, treat people the way you want to be treated and show respect. And then carry that treatment and respect with you into the community. Be socially responsible.

History and Freedom

Grow Your Business with Content

What content are you sharing and how are you sharing it?

If you want to grow your business with content, there are numerous ways to do so on social media. Your content encompasses anything you want to share about your company, products, and services. Needing content, businesses get stuck on what to share.

Understanding what to share—photos, videos, flyers, blogs, links, etc.—is one thing. Knowing more specifically what to share, when to share it, and how to share it is another matter. Being able to continuously share content while keeping it interesting, that can be a challenge. So when people ask me to create content, I often don’t ask what topics they want and seldom expect them to have much information. As a consultant I take the lead and give them ideas, trying to get a feel if certain topics will work by suggesting different possible topics. Yet, we all have the ability to find topics that work for the industry the content is being used for.

Finding Content

The first place to find topics is by thinking about your own experiences and knowledge.  Alright, I do cheat sometimes. Actually, I cheat quite regularly when it comes to providing content for my clients.  But if you are preparing your own content, you probably have an arsenal of topics in that head of yours.

When that arsenal runs dry I look at what competitors and similar organizations are doing. That’s acceptable as long as you don’t copy it. You can get the ideas for what is working and not working by watching other companies.  Is there anything wrong with looking through a stack of business cards you have collected from networking events to see which ones really draw your attention? You can get some great ideas for your own business card design. The same goes for providing content on social media. I regularly get emailed newsletters and information from competing industries. I can see what subjects they are sharing in their advertisements and photos. And I can keep up with current events relating to that industry. By seeing what they are sending out to their customers and prospective customers I am able to gather information and put together a list of potential subjects to provide content about.

You can look but you must make any content your own. Even the use of royalty free photos have certain limitations for use. And don’t be tempted to word verbatim what a competitor has in their content. That can get you in trouble. Besides various copyright laws that you need to be concerned with, you want to create content that brands your company. Consider what your competitors are providing in content, and use it at your discretion. I am not talking about just changing the company information to re-brand it. Revise it by rewording it in your own words and incorporate your own company’s uniqueness. Maybe you can add in a story as an example. Or perhaps you have a specific product or group of products to include.

mailchimp sample ezines2Keeping Content Interesting

It’s the flow of ideas and variation that help you keep your content interesting. You can get some great ideas for content by seeing what others are writing about, what others are taking photos of, and what others are showing in video. You get these ideas by looking at what your competitors and other companies are doing. What topics are they sharing?  What buzzwords are being used? These are the things you want to look at for consistency in content as it relates to your industry.

Do change the content.  Consider how you can vary the wording or style. Many people love using bullet points, others will focus more on headlines and sub headers in their content. I choose the style based on the client’s preferences who I am writing for, but for me personally I love to read and think. Bullet points are great to give quick, at-a-glance information or lists. But they are not great for thought provoking stories. Also consider certain color combinations or use of images to grab a prospective customer’s attention.

So, once you have an understanding of what content you want to share the next thing is to consider how and when to share it. To answer the question about when you share it, keep it consistent. I have seen companies share content a few times a week on Facebook and grow successfully from it. On Twitter your content should be shared more frequently, such as a few times per day depending on the company, to grow successfully. That is because people on Twitter are tweeting in the moment. If you are adding to a blog once a month, then don’t expect a high visibility if you write an article and tweet it once on Twitter.  It won’t stay interesting for long on Twitter.  Instead, post your blog on social media sites like are more conducive to news feeds, like LinkedIn, Reddit, or StumbleUpon.

And remember that too long or too short of a frequency can lose your prospect’s interest. The frequency you choose can get lost in a social media’s timeline if it is to long between posts.  But post too often and people may tone you.  No matter what content you share, choose a frequency that works with your schedule and for the social media you choose to be on.

social-media-logos_15773Choosing the Right Social Media

Your business can have very different results depending on which social media you choose for the type of content and the frequency you share it. Your social media should provide optimal viewing of the type of content you are sharing. Your choice will depend on what you are sharing and how often you will be able to provide new content. If you have visual content such as photos or video, you might choose Facebook, Pinterest, or Instagram for your social media since these are great for visual sharing. If you are providing written content, then you might do better working on a blog of your own where the articles then can be shared on several various social media. Besides Facebook, Pinterest, and Instagram, Twitter, Tumbler, Digg, LinkedIn and so many more accept shared links from blog articles.

If you want to grow your business with content, your time and resources are valuable.  I can assist you with managing your social media, which includes creating content.  That way, you can do what you are best doing.

The New Word of Mouth is Social Media

Does it surprise you when you see a friend or coworker post a question asking if someone knows a plumber? With the entire craze about social media, growing a business through word of mouth has certainly changed. The new word of mouth is social media. And more and more small business owners and managers are catching on, albeit slowly. It still amazes how many of small business owners don’t understand how to budget for social media advertising or how to include social media in their marketing plan.

There is certainly enough controversy out there about how social media is a waste of time. But then you have to think about all that time you spend on networking, public relations, advertising, etc. As a small business owner, your resources are limited.  Social media is mostly one resource – time. And it is time that can get your message across to millions of people or hundreds in your circle, depending on how you use it. Using it requires a new way of thinking and a new way of branding. The new word of mouth might be in a blog, post, 140 character tweet, or a combination of these.

People are like music. Some speak the truth while others are just noise.

Anonymous quote for thought. Do you make music or noise on social media?

You have probably heard and may have even seen what happens when someone online posts about his or her fabulous night out on the town. The continuous, frivolous banter online is a waste of time and can destroy someone’s reputation. So can the use of crude, vulgar or otherwise disgusting language. That is when you learn to unfriend or unfollow someone. You choose. You can waste your time catching up on all the gossip and adding to the banter. But when someone provides good resources like information on a blog, suggestions on referrals, or otherwise interest you, you can build a lasting relationship. And that is not a waste of time.  That is networking.

When you learn to trust someone’s resources on social media, this is power to them. When someone learns to trust your resources on social media, this is power to you. Or in the case as we mentioned above when someone posts continuous, frivolous banter, this is also power to you. Many recruiters have caught on to the power of watching people’s habits and conversations online. And companies can use this same power to watch what is being said about them. Social media is all about what you know, who you know and how you use the information.

An online world of ripples.

Make ripples not noise on social media.

Information. Interest. Friending. Communication. What are you looking to use social media for? If a friend didn’t know of a plumber and was not on Facebook, Twitter or another social media site to ask the question, he or she would have had to find another way to get a plumber. Even on a social media site, she could have used the search option. And that is when the noise sometimes prevails. Spam. It is noise when people use social media with only one sight, on money. And most people can spot it immediately as spam. It is when a company fills up their social networks with unwanted solicitation. If your online marketing plan involves spamming people on social media with noise, then you are wasting your time.

Just like with the old fashion word of mouth networking, the new word of mouth networking online gives you the tools to get whatever it is you are looking for. It also allows you to give to others. And that is a good use of your time. You just have to understand that it might need to be done differently. Your marketing plan should consider how you can build the relationship so you are the one someone thinks of for word of mouth networking or when directly connecting with you. Social media is permission based. What permission are people giving to you when they connect online? What can you give that they and others will want? And how can you use social media to give it?

Open One Door of Opportunity

Open one door of opportunity and yet another door opens.

In my last post I inquired about where you are when opportunity knocks. There is an interesting thing I have observed about opportunity. It seems to me that every time I accept one opportunity, the door opens to more opportunities. And it usually does not wait for the first door to close.

Whereas if you don’t take an opportunity when it is there, does it seem that you are less likely to have another opportunity soon?   You have probably heard the term “shut the door and no one knocks.”  So what is it about opportunities that make them more plentiful for go-getters? Is it just a coincidence? I would think probably not.

Quit being too busy being busy and not visible to opportunity.

It may seem like the more you do, the more you have to do. In today’s busy world it would be nice to space things out so you have time to schedule new tasks when you are ready. But realistically, people like to provide people new, exciting tasks when they see you.  You are active and visible. Become the leader and take responsibility.

"Happiness often sneaks in through a door you didn't know you left open." John Barrymore.  See more quotes below

“Happiness often sneaks in through a door you didn’t know you left open.” ~ John Barrymore

Increase your visibility.

Part of the reason for having subsequent opportunities that seem like they come all at once may have something to do with the fact that you became more visible with each new opportunity.  People start seeing you as a leader.

You might be really busy because you are trying new things.  Do you realize that when an opportunity comes to you and you take it, you may be stepping out of your comfort zone? As people see you willing to step out of your comfort zone, their impression of you can change. They see you as a person willing to accept challenges and responsibility. You have courage to try different things.  You are showing your leadership ability.  You are increasing your visibility that allows people to know and trust you.  And when people know and trust you, they are more willing to give you opportunities.

Do not wait for the next opportunity and take too long to think about it.  Consider what opportunities you are looking for so you can be prepared for them now.  Develop your leadership skills so you will be ready for them.  Grab the opportunity when it gets close to you.  Motivate yourself.  Build confidence in yourself so you are the obvious choice to take on the responsibility.  Ask for the opportunity.  As Milton Berle was quoted, “if opportunity doesn’t knock, build a door.”

“I'm not the kind of guy to knock at a door and then when the door is opened not go in.” ~ William Saroyan.  See more quotes below.

“I’m not the kind of guy to knock at a door and then when the door is opened not go in.” ~ William Saroyan

“I’m not the kind of guy to knock at a door and then when the door is opened not go in.” ~ William Saroyan

Consider the following quotes to motivate you about opportunities that are coming your way:

“The right man is the one who seizes the moment.” ~ Johann Wolfgang Von Goethe

“Jumping at several small opportunities may get us there more quickly than waiting for one big one to come along.” ~ Hugh Allen

“I was seldom able to see an opportunity until it had ceased to be one.” ~ Mark Twain

“What I do know is that if one wants to get a boat ride, one must be near the river.” ~ Anchee Min

“Life opens up opportunities to you, and you either take them or you stay afraid of taking them.” ~ Jim Carrey

I wish you the best on accepting the next opportunity.  Go ahead.  Force open one door of opportunity and see what happens.

When Opportunity Knocks Where Are You?

Door of OpportunityEvery time opportunity knocks I am out back taking out the garbage. ~ Unknown

I saw this quote on a pin I have. I collect pins, although not as much as I did in my youth. Many of them have come to represent opportunities I have taken. Some are from opportunities I had to volunteer in special events or for a specific organization. Many are from opportunities I had to travel around the country and overseas. Others come from conferences or awards in organizations.  Some were given to me because I attended an expo or seminar.  Every opportunity I took represents an experience.

What opportunities have you had that have given you the experiences for where you are in your career? It is likely that these opportunities are because you committed yourself. Someone asked you to do something or referred you to someone. It might have been a small thing at the time. But small things add up to create bigger things.

We may not even be looking at some of the things we can do as opportunities. How often have you thought of volunteering as an obligation that you don’t have time for? There is a need in that organization you belong to for leadership. But you think to yourself that you are not a leader. You think to yourself that you don’t have time to put in all that extra work. And it doesn’t even pay. But as I look back at all the things I have done I realize that the first time I volunteered to be on a committee or as an officer of a club, I was given an opportunity. It was an opportunity to learn. It was an opportunity that developed into more opportunities for people to mentor and sponsor me.  It was an opportunity in various areas that I could grow as an individual and as a professional. It was an opportunity to meet new people, to network. It was an opportunity to lead. Indeed I recognize now that all the volunteering I have done has been essential in my leadership development.

I am interested in your thoughts about the quote above. When you read it, did you think that opportunity passes you by because you are not in the right place at the right time? Or could it be that opportunity passes you by because you make yourself unavailable? You could be trying to avoid opportunity by making yourself look busy. The truth is that if you really want opportunity, you have to be willing to step out of your comfort zone, to take that first step. You might not even fully understand why you should take that first step. But it is an opportunity. Do you want to take it?

Get Noticed in Business Is More Than Marketing

Do you have a marketing strategy?  How are you getting noticed in business?

If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks. ~ Leo Burnett

Are you being noticed the way you want to be?Who is your ideal client? He is the client who does business with you. You have been noticed in business not because you are giving him the latest gimmick or slathering him with marketing promises. He is the client that is doing business with you because he wants to do business. He recognizes the value and benefit of your products and services. And he may very well be the easiest client you have. The client that makes it seem like selling comes easy to you.

Do you remember what you did to get noticed in business? What did your ideal client see or hear?  Was it an advertisement?  Were you doing a marketing campaign or an exhibitor at a trade show?  Maybe you made several sales calls to him until finally you sold him on trying a product or testing your service. Most likely it was not a chance he took. You convinced him through your marketing strategy that you had a benefit that he wanted. And he saw the value of doing business with you. The benefit and value of what you provided was what won over your client.

What is the benefit and value of what you sell?

Most people buy things not because of what it is so much as the benefit and value to them. And to sell it, you must do more than advertise.  Don't rely on a roll of the dice.You must bring across the benefit and value or the person will not buy. After all, everyone is marketing to them.  They could either do without it or go somewhere else. It is very rare for someone to sell something that cannot be found elsewhere. So be noticed in business beyond the tricks and gimmicks.

Back to your ideal client.  How did this client first notice you? Was it your website, an advertisement, a referral, or something else? Chances are that first glimpse into your products and services hinted at the benefit that your client wanted. And if he liked what he received, there was a greater likelihood that he would be a repeat client. If you do not know what it is that he liked then you want to ask him? Ask what was the main reason he bought from you? Ask what is the main benefit he gets from your product and services? I wrote about price, value and sales previously.  Understanding the benefit and value of why people buy from you is of key importance in selling. It is something that is key to repeat business.

Build trust and confidence with your client.

Understand who your ideal client is, what benefit you are providing him and how he values your products and services. There is a saying “All hat and no cattle” that refers to talking about what you do and who you are, but not being able to back it up. You had something to back up the trust and confidence your client put in you when he bought from you. What was it?

Consider your website. It has a function. What is that function? If you are looking to generate business with the website or increase your client development, then how are you doing that? A flashy website is attractive initially, but it must have a function. If you are looking to generate business, you must first be able to bring people to your website. And then you need to include content to back up who you are and what you do.  There are also examples of your products and services, testimonials, and listings of your accolades that can help to back who you are and what you do.  Your biography or company history can further tell a story of achievements and experience.

Another way to get noticed is through industry-related directories where you can place an advertisement or have a link to your website. Being involved with industry-related and business organizations helps to show you as an expert in that industry. Involvement can further help back up who you are and what you do by showing your leadership or support for that organization. This is especially the case if you are active in the organization. Taking on roles with responsibilities builds trust and confidence. People like to do business with people they know and like.  Your involvement gives them the opportunity to get to know you and what you do.

I get a lot of my work through referrals. And this is a great way of getting noticed in business. When someone refers me to another person, that person gets a personal plug from the person who is referring me. This helps to add trust and confidence in the potential customer.  And many of these referrals come because people were able to know me and find out what I do.  I was noticed in business.  And by following through with the expectations from that referral I can continue to be noticed in business.  Building character in who I am and integrity in what I do is a continuous process.

Are you who you see in the mirror?No matter how you get noticed, you have to back it up with what you are about. Getting noticed in business is more than marketing.  Are you about service, convenience, quality, fairness, integrity or something else? Because to continually be noticed in business and convert that potential client to a repeat client, he will see past all the hype and gimmicks.  He will consistently do business with you because of who you are and what you are about.  And he will notice when you are providing something of value with a benefit.

Is Your Website Designer Your Marketing Consultant?

HTTP Blackboard

Not all website designers are ready to do your marketing.

Have you heard these complaints about websites? “It is taking so much time to complete my website!” “My website has no information on it.” Or “the information on my website is inaccurate but I can’t get the web designer to change it.”

The questions above are not typically the result of flaws with the web designer’s specific talent. Often they are the result of lack of communication or marketing skills. Many web designers started designing because they had computer science experience or were good with computer programming. They loved that they didn’t have to communicate a lot with people and could work alone. But it is their very lack of communication and marketing skills that causes some of the problems with website design.

Why should a website designer need communication and marketing skills? Typically, a business would have the marketing materials to provide.  The marketing material is a big part of what they would need to replicate your businesses marketing approach online.

Before you hire someone to design your website, understand exactly what you will need to do to have the website you want for your business. Yes, you will need to do some things. Many people seem to have the thought that they can hire a web designer and poof! They have a great website. No matter how much knowledge and experience the web designer has, they cannot create your brand or your image with a magic wand. They need your vision and your marketing plans.

What Do You Have to Design Your Website?

Everything and anything in the marketing of your business can be helpful in designing a website. If you are starting or own a small business, you might not have much marketing material. You may not have the detailed descriptions about your company and services in the form of various brochures, press releases, statement of qualifications and more that larger companies have.

Or you might have been in business for years surviving off of referrals. I have come across many clients that have never had a brochure.  They have never done any advertising so they do not have ad copies.  They have never needed a biography or company profile.  And they never needed to visually show information on their products or services.

That is fantastic if you have been able to do business by word of mouth! But have you ever gotten testimonials from your customers? Have you ever taken photos of your products or services? Have you ever thought that maybe someday you might need…something…besides a logo and a business card?

Of course you have thought that you would need something else! That is why you are getting a website. You just didn’t think about your marketing until now.  And now you find out that you need a lot of marketing material to use in the design of your website. How else will the web designer know about your company? How else will they know about your products and services?

The unfortunate truth is more and more start-ups and small business people are turning to these cookie cutter websites that are already written for specific industries. They are cheap and quick to get.  The problem….you get the same website content as everyone else who wants that cookie cutter website. And you might not even realize it!

Cookie cutter websites are the product of too often a web designer not being able to get the information from you to properly design a website that is representative of your business. So it has no real information or is an inaccurate reflection of your products and services. And if you have a web designer who is not using cookie cutter websites, she is either stuck waiting for you to provide the information, moving on because it has taken too long to get what you do not have, or piecing together information from competitor’s sites.

marketing-strategyHave a Marketing Plan First, Your Website Second

One thing you can do to make your website the best it can be is to work with a marketing consultant before you work with a website designer. The marketing consultant can help to bring clarity and focus to the vision of your business and then align that vision with your short term and long term goals in marketing. A marketing plan can then be prepared that describes the aligned vision and marketing goals.

For more about your marketing strategy on the internet, see our prior post What is Your Internet Marketing Strategy?

It is the marketing piece that is most often missed when people approach website designers. If the designer has communication and marketing skills they may provide marketing consulting services with the design of your website.  It is that very piece of having communication and marketing skills that is critical to creating your unique brand, providing the message you want people to hear, and appropriately showcasing your products and services.

Do You Have Courage in Business?

Courage and Innovation

As a leader in business you need to show courage to think differently. You need to step up to the challenges that face you in an innovative way. You need to be a driver of positive change. What needs to change in your business or professional career? How can you make those changes? Are you willing to make those changes?

Wherever you see a successful business, someone once made a courageous decision. ~ Peter DruckerIn business, do you want to be a leader, striving to become the best in the industry? Recognize your strengths and weaknesses, and recognize the strengths and weaknesses of your competitors. Strive to increase your strengths and improve your weaknesses to be the best. But at what costs to others? Are you respected? Are you sincere in your motivations?

Consider an industry leader in your field. What happened after they became the best? Many industry leaders die from complacency. They have the vision to be the best. They want the recognition. They want the power. They have made it to the top. But do they create positive change for others? Are they really leaders or just at a tentative high in their careers?

Business Leaders with Courage

Only a few leaders in business are heroes who have the courage to continue to improve once they can influence. They are innovative in how they think. They are not only wanting to be the best but wanting to create change for others to have a better quality of life. They are willing to take the risks. These leaders continue to thrive by providing a benefit to people beyond what has ever been experienced. These are heroes in the business world. They step outside their comfort zone for a greater good.  They sacrifice to give something bigger.  They don’t just create positive change.  They create positive influence.

Don’t be complacent in your business. Consider your vision. Look at the benefit that you want to provide others. What is it you are passionate about? Get motivation from those who served and gave everything.

Reflect with Quotes about American Heroes

This Memorial Day weekend, take a pause and reflect on our American heroes who gave their lives to our country so we could have our freedom. As you reflect, consider these quotes:

True heroism is remarkably sober, very undramatic. It is not the urge to surpass others at whatever costs, but the urge to serve others at whatever cost. ~ Arthur Ash

It is foolish and wrong to mourn the men who died. Rather we should thank God that such men lived. ~ George S. Patton

A hero is someone who has given his or her life to something bigger than oneself. ~Joseph Campbell

We come, not to mourn our dead soldiers, but to praise them. ~ Francis A. Walker

Freedom of speech and freedom of action are meaningless without freedom to think. And there is no freedom of thought without doubt. ~ Bergen Evans

Peace is more important than all justice; and peace was not made for the sake of justice, but justice for the sake of peace. ~ Martin Luther

I think that, as life is action and passion, it is required of a man that he should share the passion and action of his time at peril of being judged not to have lived. ~ Oliver Wendell Holmes Jr.

For the love of country they accepted death. ~ James A. Garfield

The greatest glory of a free-born people is to transmit that freedom to their children. ~ William Harvard

It doesn’t take a hero to order men into battle. It takes a hero to be one of those men who goes into battle. ~ Norman Schwarzkopf


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